Browsing NTNU Open by Author "Billström, Anders"
Now showing items 1-1 of 1
-
Reveal or Conceal? Signaling Strategies for Building Legitimacy in Cleantech Firms
Bjørnåli, Ekaterina S.; Giones, Ferran; Billström, Anders (Journal article; Peer reviewed, 2017)New entrants in technology-intense industries are in a race to build legitimacy in order to compete with established players. Legitimacy has been identified as a driver of venture survival and growth; it helps mitigate ...