Browsing NTNU Open by Author "Toscher, Benjamin Daniel"

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Entrepreneurship Education in Higher Music Education

Toscher, Benjamin Daniel (Doctoral theses at NTNU;2021:193, Doctoral thesis, 2021)

Summary of the thesis This dissertation answers the following research question: what is the role of entrepreneurship education in higher music education, and how can it facilitate the entrepreneurial learning of music ...
Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform

Toscher, Benjamin Daniel (Peer reviewed; Journal article, 2021)

It is a fact that the past research has explored service-dominant logic (S-D logic) and value co-creation in music marketing (Choi & Burnes 2013; Gamble & Gilmorex 2013; Gamble 2018; Saragih 2019), yet a key aspect of S-D ...