Blar i NTNU Open på emneord "VDP::Agriculture and fishery disciplines: 900"
Viser treff 1-3 av 3
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Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
(HiÅ Rapport; 2015/03, Research report, 2015)The Spanish seafood market is one of the most attractive markets in Europe, having the second highest per capita expenditure on seafood. The Norwegian market share in the Spanish market for salted cod has, however, decreased ... -
Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
(Master thesis, 2015)The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ... -
Country-of-origin image effects on satisfaction and purchase intention in the industrial market for seafood products : a study of Norwegian, Chilean and Canadian salmon buyers
(Master thesis, 2015)Despite the growing importance of country-of-origin (COO) effects in industrial markets, most prior research has been concentrated on these effects only in consumer environments. In addition, existing studies on ...