Blar i NTNU Open på forfatter "Pedersen, Ann Charlott"
-
Exploring Early Customer Portfolios of Start-ups: Capturing Patterns of Relationship Development States
Aaboen, Lise; Holmen, Elsebeth; Pedersen, Ann Charlott (Chapter, 2023)This chapter explores patterns of relationship development states in the early customer portfolios of start-ups. Our theoretical framework combines literature on customer portfolios and relationship development states. We ...