Blar i NTNU Open på forfatter "Parida, Vinit"
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All eyes on me: Predicting consumer intentions on social commerce platforms using eye-tracking data and ensemble learning
Mikalef, Patrik; Sharma, Kshitij; Chatterjee, Sheshadri; Chaudhuri, Ranjan; Parida, Vinit; Gupta, Shivam (Journal article; Peer reviewed, 2023)Understanding what information is important for consumers when making a purchase-related decision has been a key question for researchers and practitioners ever since the advent of empirical research in commerce. Nevertheless, ... -
Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective
Mikalef, Patrik; Islam, Najmul; Parida, Vinit; Singh, Harkamaljit; Altwaijry, Najwa (Peer reviewed; Journal article, 2023)