Blar i NTNU Open på forfatter "Olsen, Tonje Overvik"
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Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
Olsen, Tonje Overvik; Welo, Torgeir (Journal article; Peer reviewed, 2011)Establishing deep understanding of customers is a prerequisite to improve success rates of innovations under today’s transient business conditions. This paper summarizes methods and tools to increase customer understanding ... -
The identification of customer values for development of more attractive product consepts: Case study of high quality business products at high volume production
Olsen, Tonje Overvik (Master thesis, 2010)"If I had asked my customers what they wanted, they would have said a faster horse." Henry Ford This report is written to enhance knowledge on the lean innovation process, and especially how customer value is sought and ...