Blar i NTNU Open på forfatter "Larsson, Anders Olof"
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Between anger and love: A multi-level study on the impact of policy issues on user reactions in national election campaigns on Facebook in Germany, Hungary, and Norway
Tønnesen, Hedvig; Bene, Márton; Haßler, Jörg; Larsson, Anders Olof; Magin, Melanie; Skogerbø, Eli; Wurst, Anna-katharina (Peer reviewed; Journal article, 2023)Eliciting user reactions is an important tactic for political actors using social media like Facebook to seek attention for campaign messages on policy issues. Still, little is known about policy issues’ effect on user ... -
Keep Them Engaged! Investigating the Effects of Self-centered Social Media Communication Style on User Engagement in 12 European Countries
Bene, Márton; Ceron, Andrea; Fenoll, Vicente; Haßler, Jörg; Kruschinski, Simon; Larsson, Anders Olof; Magin, Melanie; Schlosser, Katharina; Wurst, Anna-Katharina (Peer reviewed; Journal article, 2022)On Facebook, patterns of user engagement largely shape what types of political contents citizens can see on the platform. Higher engagement leads to higher visibility. Therefore, one of the major goals of political actors’ ... -
Tapestries of topics: Factors affecting the issue diversity of political parties’ social media campaigns
Magin, Melanie; Larsson, Anders Olof; Skogerbø, Eli; Tønnesen, Hedvig (Journal article; Peer reviewed, 2024)Tapestries of topics: Factors affecting the issue diversity of political parties’ social media campaigns -
Walking the line of the double bind - A cross-country comparison on women and men politicians’ self-presentations on social media
Magin, Melanie Andrea; Haßler, Jörg; Larsson, Anders Olof; Skogerbø, Eli (Journal article; Peer reviewed, 2024)Political leaders play a crucial role in shaping societal perceptions and citizens’ expectations of gender roles. Through their self-presentation on social media, political leaders have the power to either reinforce or ... -
What makes the difference? Social Media Platforms and Party Characteristics as Contextual Factors for Parties’ Use of Populist Political Communication
Magin, Melanie; Larsson, Anders Olof; Skogerbø, Eli; Tønnesen, Hedvig (Journal article; Peer reviewed, 2024)Social media has contributed to the spread of populist political communication, but we still lack a systematic knowledge of the contextual factors affecting its use. In this study, we investigated how and to what degree ...