Blar i NTNU Open på forfatter "Kyvik, Kristian"
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Experiential-driven engagement as strategic resource for multi-sided platforms - A managerial perspective
Kyvik, Kristian (Master thesis, 2018)Digital technologies help create an environment where the boundaries of the firm become more blurry, leading to customers suddenly playing a more important role in the value-creation process. Digital Multi-sided Platforms ...