Browsing NTNU Open by Author "John Sølve Tyssedal"

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    • A Conjoint Analysis Applied to Consumers Choice of Tablets. 

      Sabuj Chandra Bhowmick (Master thesis, 2019)
      Conjoint analysis is increasingly used in the applied consumers choice of products and services. This method is widely applied in many market research projects. In this thesis, we used the conjoint analysis applied to ...

    • An Application of Statistical Learning in Direct Marketing Response Modelling 

      Håkon Meyer (Master thesis, 2019)
      Direkte markedsføring gir selskap en direkte form for kommunikasjon med deres kunder. For a ̊ oppna ̊ den ønskede responsen, er det viktig a ̊ velge en passende ma ̊lgruppe, der- for er responsmodellering en viktig komponent ...