Browsing NTNU Open by Author "Imani Jajarmi, Farzin"
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The Road to Price Excellence - A multipronged framework for pricing transformation
Imani Jajarmi, Farzin (Master thesis, 2021)The concept of value and price is overlooked across many for-profit organizations, often considered as an afterthought rather than one of the key pillars of a business. This perception of value and price can lead to a ...