Blar i NTNU Open på forfatter "Hurpaul, Ashna"
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Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy
Karjaluoto, Heikki; Glavee-Geo, Richard; Ramdhony, Dineshwar; Shaikh, Aijaz A.; Hurpaul, Ashna (Peer reviewed; Journal article, 2021)Purpose This study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims ...