Browsing NTNU Open by Author "Holm-Johnsen, Øyvind"
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Utfordringer i en go-to-market-fase - En casestudie av syv teknologi-CEO's
Holm-Johnsen, Øyvind (Master thesis, 2017)This study intends to shed light on areas where CEO’s in tech companies in a go-to-marketprocess experience challenges. Literature on strategic management, business models and resources have been used with emphasis on ...