Browsing NTNU Open by Author "Frank, Lilli"
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Optimistic narrative future visions: a communication tool for promoting sustainable (plastic) behavior
Neef, Nicolas E.; Fusswinkel, Selina; Roos, Claudine; Frank, Lilli; Shihepo, Kapandu; Richter, Isabell (Peer reviewed; Journal article, 2023)Plastic pollution is a pressing global issue, necessitating a focus on consumer behavior to curb this problem at its source. To effectively promote sustainable practices, communication strategies that employ future visions ...