Browsing NTNU Open by Author "Ersdal, Hanne Rentsch"
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How can SMEs and NGOs collaborate -: a case study of critical factors in alliance structures
Byrkjeland, Ragnhild Helene; Ersdal, Hanne Rentsch (Master thesis, 2013)This Thesis search to answer the question: How can small and medium sized enterprises [SMEs] and non governmental organisations [NGOs] build a robust alliance in order to launch a new product in bottom of the pyramid [BOP] ...