Browsing NTNU Open by Author "Pasquine, Mark"
Now showing items 21-22 of 22
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Using Eco-labels to Drive Environmentally Conscious Product Purchases in Developed and Developing Countries
Kachurovska, Elena; Desy, I Gusti Agung (Master thesis, 2020)Purpose: The growing interest in environmental issues makes businesses starting to incorporate a label to emphasize that their product is eco-friendly. This label is often called an eco-label. From the business point of ... -
“You might also like” -The technological consumers understanding of transparent AI
Haugstulen, Emilie Kristin (Master thesis, 2021)Kunstig intelligens begynner å bli et viktig verktøy i digital markedsføring brukt av markedsførere for å påvirke forbrukerne i en online beslutningsprosess. Anbefalingsalgoritmer kan gi forbrukerne bedre produkter for å ...