Blar i NTNU Open på forfatter "Mikalef, Patrick"

Viser treff 101-102 av 102

    • Value Co-Creation and Trust in Social Commerce: An fsQCA approach 

      Pappas, Ilias; Mikalef, Patrick; Giannakos, Michail; Pavlou, Paul (Chapter, 2017)
      This study aims to explain how value co-creation, between customers and companies, and key aspects of trust combine to influence customers’ purchase intentions in social commerce. Value co-creation is decomposed into two ...

    • The Way Forward: A Practical Guideline for Successful Digital Transformation 

      Parmiggiani, Elena; Mikalef, Patrick (Chapter, 2022)
      This chapter presents key lessons learned and implications for practice resulting from the analysis of the empirical cases included in this book. We map emerging themes across five layers: unit or project, organization, ...