Blar i NTNU Open på forfatter "Lie, Julie Wium"
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Capitalizing on Big Data - A study of how a Norwegian grocery retailer utilizes and benefits from Customer Loyalty Program data
Lie, Julie Wium; Engseth, Marianne (Master thesis, 2016)The purpose of this research is to increase the understanding of how grocery retailers utilize and benefit from Big Data, more precisely data collected from customer loyalty programs. Although retailers have used customer ...