Blar i NTNU Open på forfatter "Hjelmeland, Karoline Vinnes"
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Supportive Elements of a Long-Term B2B Communication: The Case of a Norwegian SME
Hjelmeland, Karoline Vinnes; Panteleeva, Elena (Chapter, 2021)A successful relationship marketing requires a company to manage the communication with its customers in a way that it creates value for all parties. Therefore, the strategic role of communication has become a managerial ... -
Trust, Reputation and Simplicity – Core Elements of A Communication Process of an Industrial Company A Case Study of Laader Berg
Hjelmeland, Karoline Vinnes (Master thesis, 2018)A successful relationship marketing requires a company to manage the communication process with its customers so that it can create value for both of them from the time of building and developing their relationship. This ...