Blar i NTNU Open på forfatter "Gudem, Martin"
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Lean Innovation: A framework for addressing emotional value in product engineering
Gudem, Martin (Doktoravhandlinger ved NTNU, 1503-8181; 2012:11, Doctoral thesis, 2012) -
Redefining customer value in lean product development design projects
Gudem, Martin; Steinert, Martin; Welo, Torgeir; Leifer, Larry (Journal article; Peer reviewed, 2013)Purpose – The aim of this paper is to suggest a redefinition of the functional product value calculation in lean product development (LPD). The proposed method integrates emotional customer value into the traditional ...