Browsing NTNU Open by Author "Ohms, Sylvia"
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The importance of personal norms for purchasing organic milk.
Klöckner, Christian; Ohms, Sylvia (Journal article; Peer reviewed, 2009)Purpose – The purpose of this paper is to apply a structured approach to understand the importance of personal ecological norms in purchasing organic food. The norm‐activation‐model by Schwartz is used to predict ...