Browsing NTNU Open by Author "Leifer, Larry"
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Instrumenting the user: Needfinding by combining data logging and immediate self-reporting
Aldaz, Gabriel; Steinert, Martin; Leifer, Larry (Chapter, 2013) -
Redefining customer value in lean product development design projects
Gudem, Martin; Steinert, Martin; Welo, Torgeir; Leifer, Larry (Journal article; Peer reviewed, 2013)Purpose – The aim of this paper is to suggest a redefinition of the functional product value calculation in lean product development (LPD). The proposed method integrates emotional customer value into the traditional ...