Browsing NTNU Open by Author "Kanani, Renger"
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Breaking the uncertainty barrier in social commerce: the relevance of seller and customer-based signals
Glavee-Geo, Richard; Kanani, Renger (Peer reviewed; Journal article, 2021)Even though the problem of uncertainty in online business is widely discussed, there is still limited knowledge of the mechanisms used by social commerce customers to reduce uncertainty perception. Therefore, this study ... -
The moderating effect of market knowledge on contractual efficacy: evidence from Asian supplier–Western buyer relationships
Burki, Umar; Glavee-Geo, Richard; Dahlstrom, Robert; Kanani, Renger; Buvik, Arnt (Journal article; Peer reviewed, 2023)This study employs transaction cost logic to investigate effects of market knowledge on formal contracting. The model maintains that market knowledge moderates the effects of supplier specific assets and buyer specific ...