Browsing NTNU Open by Author "Havro, Lars Jaakko"
Now showing items 1-1 of 1
-
Online Consumer Reviews: The Moderating Effect of Product Category
Bjering, Einar; Havro, Lars Jaakko (Master thesis, 2014)This paper tests a previously proposed model for assessing consumer generated online reviews effect on sales, the review impact continuum. Product category is found to play an important role as a moderating factor of several ...