Browsing NTNU Open by Author "Haßler, Jörg"
Now showing items 1-8 of 8
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Between anger and love: A multi-level study on the impact of policy issues on user reactions in national election campaigns on Facebook in Germany, Hungary, and Norway
Tønnesen, Hedvig; Bene, Márton; Haßler, Jörg; Larsson, Anders Olof; Magin, Melanie; Skogerbø, Eli; Wurst, Anna-katharina (Peer reviewed; Journal article, 2023)Eliciting user reactions is an important tactic for political actors using social media like Facebook to seek attention for campaign messages on policy issues. Still, little is known about policy issues’ effect on user ... -
Keep Them Engaged! Investigating the Effects of Self-centered Social Media Communication Style on User Engagement in 12 European Countries
Bene, Márton; Ceron, Andrea; Fenoll, Vicente; Haßler, Jörg; Kruschinski, Simon; Larsson, Anders Olof; Magin, Melanie; Schlosser, Katharina; Wurst, Anna-Katharina (Peer reviewed; Journal article, 2022)On Facebook, patterns of user engagement largely shape what types of political contents citizens can see on the platform. Higher engagement leads to higher visibility. Therefore, one of the major goals of political actors’ ... -
Missed opportunity to connect with European citizens? Europarties’ communication on Facebook during the 2019 European election campaign
Wurst, Anna-Katharina; Fenoll, Vicente; Haßler, Jörg; Kruschinski, Simon; Magin, Melanie; Rußmann, Uta; Schlosser, Katharina (Peer reviewed; Journal article, 2022)The digitization of political communication and major transformations in the European Union (EU) have altered the conditions for European election campaigns. Whereas national political parties remain highly visible political ... -
The Polyphonic Sounds of Europe: Users’ Engagement With Parties’ European‐Focused Facebook Posts
Bene, Márton; Magin, Melanie; Jackson, Daniel; Lilleker, Darren; Balaban, Delia; Baranowski, Paweł; Haßler, Jörg; Kruschinski, Simon; Russmann, Uta (Peer reviewed; Journal article, 2022)It is an old concern in public and academic debates that people are not interested in European-level issues, and even European Parliamentary election campaigns, which are the main democratic tools of the European Union ... -
Populism in context. A cross-country investigation of the Facebook usage of populist appeals during the 2019 European Parliament elections
Bene, Márton; Magin, Melanie; Haßler, Jörg; Rußmann, Uta; Lilleker, Darren; Kruschinski, Simon; Jackson, Daniel; Fenoll, Vicente; Farkas, Xenia; Baranowski, Pawel; Balaban, Delia (Peer reviewed; Journal article, 2023)Recent scholarship demonstrated that Facebook is a fertile space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in mobilizing voters (Engesser et al., 2017). ... -
Populism in Context: A Cross-Country Investigation of the Facebook Usage of Populist Appeals During the 2019 European Parliament Elections
Bene, Márton; Magin, Melanie; Haßler, Jörg; Rußmann, Uta; Lilleker, Darren; Kruschinski, Simon; Jackson, Daniel; Fenoll, Vicente; Farkas, Xenia; Baranowski, Pawel; Balaban, Delia (Peer reviewed; Journal article, 2023)Recent scholarship demonstrated that Facebook is a fertile space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in mobilizing voters (Engesser et al., 2017). ... -
Social Media’s Role in Political and Societal Mobilization
Haßler, Jörg; Magin, Melanie; Rußmann, Uta (Media and Communication;, Research report, 2023) -
Why we should distinguish between mobilization and participation when investigating social media
Haßler, Jörg; Magin, Melanie Andrea; Rußmann, Uta (Peer reviewed; Journal article, 2023)In the recent past, social media has become a central channel and means for political and societal mobilization. Mobilization refers to the process by which political parties, politicians, social movements, activists, and ...