Browsing NTNU Open by Author "Engebretsen, Martin"
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Supplier Selection - Supplier Selection in New Ventures
Nordahl, Magnus; Burgt, Gøran van den; Engebretsen, Martin (Master thesis, 2017)Startups are dependent on external resources to succeed in new product development, and early supplier involvement is often viewed as a critical part in the venture s strategy, and it is linked to increased innovation and ...