| dc.description.abstract | There has been a gigantic shift in the automotive market with new technology and enterprises making waves and causing turbulence in the industry. In this research endeavor, my primary objective is to delve into the intricate dynamics of marketers operating within the automotive sector of Norway. By adopting a comparative framework, I seek to juxtapose insights, observations, and operational methodologies from practitioners against the backdrop of well-established media theories. This comparative analysis will serve as a lens through which to elucidate the nuances and intricacies of marketing practices within the Norwegian automotive industry, and by juxtaposing their practices with theoretical frameworks drawn from media studies, I endeavor to shed light on the symbiotic relationship between marketing strategies and broader media dynamics.
Central to this examination emerge the following research question: How do marketers in the automotive market in Norway view their social media marketing efforts, and how do they evaluate success within the rapidly evolving media ecology? | |