Optimizing suggestions for Gadus morhua supply chain between Norway and China : base on bilateral FTA and product traceability system

Abstract

The Gadus morhua supply chain started in Norway, processed in China and finally goes to terminal markets such as Brazil and the EU, lots of participants involved in this international supply chain. This thesis concentrates on Gadus morhua supply chain between Norway and China, provides optimizing suggestions to promote its profit and value.

This paper uses both of quantitative analysis and qualitative analysis for Gadus morhua supply chain analysis, also uses comparative analysis to compare Norway's trade index with China's, analyze competitiveness and complementary between two countries, lay the foundation of FTA effect analysis. During the case study of Gadus morhua processing flow in Chinese plant, we can see that the Gadus morhua product which captured in Norway and processed in China has matured flow in bounded area with standard system and food safety guarantee, we drew a conclusion that current Gadus morhua supply chain model tends to mature and stable. However, in this supply chain model, China easy to fall into "comparative advantage trap", and Norway is faced with more and more market competition in Brazil, we should consider the macroeconomic factors to stimulate its output to guide more market scale, and satisfy customer's demand to upgrade its product value, so the bilateral FTA establishment effects for Gadus morhua market opening and product traceability system development based on customer's value are mentioned.