The aim of this study is to investigate the stereotype activation of occupational role nouns, set as an example to explore gender stereotypical beliefs amongst young native Norweigan speakers. Based on previous research and the egalitarian history of Norway, the thesis has set three differerent hypothesis. Hypothesis 1 was that native Norwegian speakers would, in line with gender stereotypes, respond faster and more positively to gender congruent pairings than to gender incongruent pairings. Hypothesis 2 was that, due to the highly egalitarian nature of the Norwegian society gender-stereotypical beliefs amongst young Norwegian students will not be of significant large effect. Hypothesis 3 was that, due to a theoretical increase in difficulty related to translating between separate role identitiescompared to translating between names and role identities, responses to familial roles should be slower than responses to first names. With the use of a two-alternative forced choice task and a ANCOVA analysis, we found that native Norwegian speakers do respond more positively, but not faster to congruent occupations than to incongruent occupations. They also indicated that native Norwegian speakers show only a small degree of gender-stereotypical beliefs by responding mostly positively to the pairings presented. They also supported our last hypothesis, indicating that participants do respond faster when First Names are used in the pairings, compared to the use of Familial roles.