dc.contributor.advisor | Moen, Øystein | nb_NO |
dc.contributor.author | Breiby, Eivind | nb_NO |
dc.contributor.author | Wanberg, Magnus Haug | nb_NO |
dc.date.accessioned | 2014-12-19T14:27:40Z | |
dc.date.available | 2014-12-19T14:27:40Z | |
dc.date.created | 2012-01-06 | nb_NO |
dc.date.issued | 2011 | nb_NO |
dc.identifier | 473574 | nb_NO |
dc.identifier | ntnudaim:6339 | nb_NO |
dc.identifier.uri | http://hdl.handle.net/11250/265919 | |
dc.description.abstract | A global CEO study conducted by IBM in 2006 showed that business model innovation has a higher correlation with operating margin growth than any other type of innovation. It is therefore not surprising that business model innovation is a buzzword increasingly seen in business jargon and literature. However, the field is quite novel and finding ways of approaching and understanding the subject has been more elusive. This thesis presents a comprehensive and academically founded approach to business model innovation, including a framework that can be applied by managers to transform their business, and building capabilities that can become a source of competitive advantage. | nb_NO |
dc.language | eng | nb_NO |
dc.publisher | Institutt for industriell økonomi og teknologiledelse | nb_NO |
dc.subject | ntnudaim:6339 | no_NO |
dc.subject | MTIØT Industriell økonomi og teknologiledelse | no_NO |
dc.subject | Strategi og internasjonal forretnmingsutvikling | no_NO |
dc.title | Successful business model innovation | nb_NO |
dc.type | Master thesis | nb_NO |
dc.source.pagenumber | 142 | nb_NO |
dc.contributor.department | Norges teknisk-naturvitenskapelige universitet, Fakultet for samfunnsvitenskap og teknologiledelse, Institutt for industriell økonomi og teknologiledelse | nb_NO |