Business Models for Future Networked 3D Services

Abstract

3-Dimensional (3D) technology has seen an increasingly widespread use over the last years, although the concept of 3D has been around for many years. Large studio movies being released in 3D and the development of 3DTVs and 3D games are the major reasons for its increasing popularity. The purpose of this thesis is to specify future collaboration space services based on the use of autostereoscopic 3D technology and propose possible business models. The collaboration spaces are geographically separated and let participants collaborate in a near-natural way through the use of autostereoscopic 3D technology. The business model analysis use the framework of Alexander Osterwalder's business model ontology. Different business aspects are studied in detail, including identification of products, customers and partners. A thorough financial analysis of the services are conducted and the basis for the estimates of the revenue and cost items are found in today's market prices. The results show that the services have a market viability even for small-scale environments.