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dc.contributor.authorOlsen, Tonje Overvik
dc.contributor.authorWelo, Torgeir
dc.date.accessioned2019-10-08T10:45:19Z
dc.date.available2019-10-08T10:45:19Z
dc.date.created2012-01-11T15:17:25Z
dc.date.issued2011
dc.identifier.citationJournal of Technology Management & Innovation. 2011, 6 (4), 172-192.nb_NO
dc.identifier.issn0718-2724
dc.identifier.urihttp://hdl.handle.net/11250/2620856
dc.description.abstractEstablishing deep understanding of customers is a prerequisite to improve success rates of innovations under today’s transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was conducted, utilizing four such methods (web based survey, interview, observation and workshops) to provide directions for later application. Results indicate that methods revealing emotionally-related customer information (workshops and observation) are resource-intensive and provide less amount of information directly applicable to the product development team. The opposite is the case for methods providing more functionally-related information (web based survey and interview). The overall conclusion is that the latter methods are more suitable for product improvements, while the former may provide valuable information for creating more differentiated products.nb_NO
dc.language.isoengnb_NO
dc.publisherUniversidad Alberto Hurtadonb_NO
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleMaximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Valuenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.source.pagenumber172-192nb_NO
dc.source.volume6nb_NO
dc.source.journalJournal of Technology Management & Innovationnb_NO
dc.source.issue4nb_NO
dc.identifier.cristin882735
dc.description.localcodeLicensed under a Creative Commons Attribution Licensenb_NO
cristin.unitcode194,64,92,0
cristin.unitnameInstitutt for maskinteknikk og produksjon
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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