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dc.contributor.advisorFlø Grimstad, Siv Marina
dc.contributor.advisorA. Hameed, Ibrahim
dc.contributor.authorAbeddaa, Soufiane
dc.date.accessioned2019-08-25T14:05:57Z
dc.date.available2019-08-25T14:05:57Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2610790
dc.description.abstract
dc.description.abstractThe International market selection has a critical role in defining the entry strategy, the more accurate and relevant the approach, higher the odds to succeed in entering the targeted market(s). The International market selection approach studied here, is another contribution to the works already done before, it involves practical application to a business context, and cover quantitative and qualitative aspects of criteria shaping the decision making, which has been translated into a functional tool, a multicriteria approach based on a flexible model, namely the fuzzy expert system. This tool demonstrates the potential to make accurate choices and orientations, beyond the solely instinctive managerial directives. The approach based on the fuzzy expert system provides another perspective into assessing foreign markets attractiveness and accessibility, preventing missteps and costly decisions. The Model was applied to a multinational IT firm, under their branch specialized in library management systems, to identify potential markets worth investigating for future market tenders and entries. The Final results, limitations and managerial takeaway, were discussed.
dc.languageeng
dc.publisherNTNU
dc.titleThe systematic international market selection (IMS) process for a library management system provider - Fuzzy expert system application
dc.typeMaster thesis


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