| dc.description.abstract | The present study examines the experiences and reflections of participants using the business strategy tool Leap Canvas, which aims to increase competitiveness through change based on increased IP and IPR knowledge. Experiences and reflections regarding the goals of the tool is of special interest, and as such increasing knowledge and subsequent change intentions are emphasized. Therefore, knowledge, behavioral change, and organizational change is used as a theoretical framework. The study is conducted using semi-structured research interviews, analyzed using thematic analysis. The analysis reveals a total of seven themes within two categories, knowledge and social themes. The themes are discussed, revealing that participants experience gaining knowledge and reflect upon how they can take advantage of this knowledge. It is concluded that participants in this study evaluate the tool positively, based on these experiences and reflections. | nb_NO |
