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dc.contributor.authorMikalef, Patrick
dc.contributor.authorPappas, Ilias
dc.contributor.authorGiannakos, Michail
dc.contributor.authorSharma, Kshitij
dc.date.accessioned2018-04-10T12:52:22Z
dc.date.available2018-04-10T12:52:22Z
dc.date.created2018-01-08T19:57:37Z
dc.date.issued2017
dc.identifier.citationLecture Notes in Computer Science. 2017, 10595 LNCS 351-362.nb_NO
dc.identifier.issn0302-9743
dc.identifier.urihttp://hdl.handle.net/11250/2493471
dc.description.abstractPrompted by the popularity of social commerce in the past few years, this study seeks to examine how online reviews influence consumer’s tendency to engage in word-of-mouth (WOM). We investigate how different aspects pertinent to online reviews affect consumers trust, and how that in turn induces WOM passing and WOM giving. The moderating influence of network ties is studied in the trust to WOM relationship. Building on survey-based study design with a sample of 385 social commerce consumers, we that specific aspects induce a sense of trust towards vendors. In turn, our study demonstrates that trust positively influences WOM passing and WOM giving and this relationship is amplified in conditions of strong network ties. We conclude the paper summarizing the findings and drawing theoretical and practical implications that arise.nb_NO
dc.language.isoengnb_NO
dc.publisherSpringer Verlagnb_NO
dc.titleDetermining consumer engagement in word-of-mouth: Trust and network ties in a social commerce settingnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber351-362nb_NO
dc.source.volume10595 LNCSnb_NO
dc.source.journalLecture Notes in Computer Sciencenb_NO
dc.identifier.doi10.1007/978-3-319-68557-1_31
dc.identifier.cristin1538247
dc.description.localcodeThis is a post-peer-review, pre-copyedit version of an article published in [Conference on e-Business, e-Services and e-Society] Locked until 4.10.2018 due to copyright restrictions. The final authenticated version is available online at: https://link.springer.com/chapter/10.1007%2F978-3-319-68557-1_31nb_NO
cristin.unitcode194,63,10,0
cristin.unitnameInstitutt for datateknologi og informatikk
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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