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dc.contributor.authorAusrød, Vegar Lein
dc.contributor.authorSinha, Vivek
dc.contributor.authorWidding, Lars Øystein
dc.date.accessioned2018-04-10T11:28:15Z
dc.date.available2018-04-10T11:28:15Z
dc.date.created2017-06-07T09:56:32Z
dc.date.issued2017
dc.identifier.citationJournal of Cleaner Production. 2017, 162 982-996.nb_NO
dc.identifier.issn0959-6526
dc.identifier.urihttp://hdl.handle.net/11250/2493422
dc.description.abstractThe extant literature on Base of the Pyramid (BoP) business models reveals the following dilemma: Business models should both adapt to and shape the context in which they are deployed. This article focuses on how new ventures can design a business model bottom up while simultaneously adapting to and shaping the context in which the venture is operating. Through a single case study of a globally leading mini-utility firm in the rural electricity sector at the BoP, this article makes three contributions. First, it contributes to the literature on business model design by showing that specifically designed interim business models facilitate adaptation to and the shaping of the context. Second, the article refines the native capability construct, splitting it into native “pull” and “push” capabilities. This brings nuance to much of the BoP literature that suggests ventures yield to local context. Third, the article links the business model design and native pull/push capability to potential and realized absorptive capacity. Accordingly, hands-on strategies for developing potential and realized absorptive capacity are suggested.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.titleBusiness model design at the base of the pyramidnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber982-996nb_NO
dc.source.volume162nb_NO
dc.source.journalJournal of Cleaner Productionnb_NO
dc.identifier.doi10.1016/j.jclepro.2017.06.014
dc.identifier.cristin1474412
dc.relation.projectNorges forskningsråd: 205439nb_NO
dc.relation.projectNorges forskningsråd: 209697nb_NO
dc.description.localcode© 2017. This is the authors’ accepted and refereed manuscript to the article. Locked until 6.6.2019 due to copyright restrictions. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/nb_NO
cristin.unitcode194,60,25,0
cristin.unitnameInstitutt for industriell økonomi og teknologiledelse
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode2


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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