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dc.contributor.authorThrondsen, William
dc.contributor.authorSkjølsvold, Tomas Moe
dc.contributor.authorRyghaug, Marianne
dc.contributor.authorChristensen, Toke Haunstrup
dc.date.accessioned2017-10-02T08:13:30Z
dc.date.available2017-10-02T08:13:30Z
dc.date.created2017-06-19T08:32:35Z
dc.date.issued2017
dc.identifier.issn1653-7025
dc.identifier.urihttp://hdl.handle.net/11250/2457629
dc.description.abstractRecent years have brought a shift in the discourse on the role of end users in the energy systems throughout Europe. A central aspect of this is a focus on prosumers; customers not only buying electricity, but producing and selling locally produced electricity back to the grid. This paper takes a closer look at the status of prosumers as they are enrolled by a local Norwegian utility into a solar PV pilot. Combined with an escalating focus on digital technologies across the energy system, the idea of the prosumer has opened for much experimentation with socio-technical solutions including novel business models. A shift is occurring from traditional, one-way centralized energy provision to a model of distributed energy production flowing bi-directionally. This paper is an in-depth look into a socio-technical innovation process of this kind, tracking implementation of solar PV in a Norwegian pilot project. We study in detail key situations in the production of the pilot, including marketing campaigns meant to attract prospective users, as well as the applications prospective users submit in order to become eligible for participation. This dynamic constitutes a sort of dual translation, where the power company attempts to enroll customers, while prospective customers attempt to enroll the power company. We also study the moment of installation of PV panels in households, by observing the encounter between installer and customer. This is a potentially critical moment of translation and interactive learning, and where a careful selection of strategies to engage consumers and transform them into prosumers is vital for the success of the pilot. We combine this approach with studies of the user experiences. How do the users domesticate and engage with the PV system, and what is it like to be transformed into the new concept of prosumer?nb_NO
dc.language.isoengnb_NO
dc.publisherEuropean Council for an Energy Efficient Economy, ECEEEnb_NO
dc.relation.urihttp://proceedings.eceee.org/visabstrakt.php?event=7&doc=9-127-17
dc.titleFrom consumer to prosumer. Enrolling users into a Norwegian PV pilotnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.journaleceee Summer Study proceedingsnb_NO
dc.identifier.cristin1476955
dc.relation.projectNorges forskningsråd: 259822nb_NO
dc.relation.projectNorges forskningsråd: 220500nb_NO
dc.description.localcodeThis is the authors’ accepted and refereed manuscript of an article published by ECEEE, available at http://proceedings.eceee.org/visabstrakt.php?event=7&doc=9-127-17nb_NO
cristin.unitcode194,62,40,0
cristin.unitnameInstitutt for tverrfaglige kulturstudier
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.fulltextpostprint
cristin.qualitycode1


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