Making a difference. Creative dialogues, protopractice and the moral shaping of knowledge in a media company

Abstract

This is a field study of creative knowledge work. The setting is a kind of work practice we know little about: The development and production of ideas and concepts for the television and film industry. The study was conducted in a company I have chosen to call A-Tale. How the partners go about their work constitute an interesting example of creative knowledge work. The larger context to this study is the rise of a new mode of knowledge production in which knowledge producers do not work exclusively in universities but also in industry and government laboratories, in think-tanks, research institutions, consultancy enterprises, etc.