Blar i Institutt for industriell økonomi og teknologiledelse på tidsskrift "European Planning Studies"

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    • How relationships can influence an organic firm’s network identity 

      Kvam, Gunn-Turid; Bjørkhaug, Hilde; Pedersen, Ann-Charlott (Journal article; Peer reviewed, 2017)
      A main challenge when organic food actors cooperate with conventional food actors is to maintain their identity in the relationship. In this paper, we analyse such a relationship through the use of the industrial marketing ...