• Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence 

      Shaikh, Aijaz Ahmed; Glavee-Geo, Richard; Tudor, Adina-Gabriela; Chen, Zheng; Karjaluoto, Heikki (Chapter, 2018)
      Social media has become a new way of life that allows for real-time interaction among businesses (B2B) and consumers (P2P/C2C) as well as between business firms and consumers (B2C). Customers are increasingly accessing and ...