Browsing Institutt for internasjonal forretningsdrift by Author "Chen, Zheng"
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Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
Shaikh, Aijaz Ahmed; Glavee-Geo, Richard; Tudor, Adina-Gabriela; Chen, Zheng; Karjaluoto, Heikki (Chapter, 2018)Social media has become a new way of life that allows for real-time interaction among businesses (B2B) and consumers (P2P/C2C) as well as between business firms and consumers (B2C). Customers are increasingly accessing and ...