Browsing Institutt for internasjonal forretningsdrift by Author "ANKRAH ERIC"
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The Possibilities of Business-to-Business Utilization of Social Media for Brand Visibility in Improving Relationship Quality, Eliciting Customer Attractiveness, and Achieving Preferred Customer Status
ANKRAH ERIC (Master thesis, 2019)Social media use is progressively benefiting B2C companies in reaching their customers and enhancing their brand and corporate image. However, the same cannot be said of B2B companies in their business transactions with ...