Browsing Fakultet for økonomi (ØK) by Author "Cameron, David"
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Maneuvering between skepticism and optimism about hyped technologies: Building trust in digital twins
Korotkova, Nataliia; Benders, Josephus Gerardus; Mikalef, Patrik; Cameron, David (Peer reviewed; Journal article, 2023)IT vendors’ promises are likely to meet sound skepticism from prospective clients. If a particular technology is in vogue and seen as a “hype,” clients are under pressure to buy the technology while, at the same time, ...