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dc.contributor.advisorAalberg, Toril
dc.contributor.authorOmarhaug, Elisabeth Helene
dc.date.accessioned2016-11-15T14:32:02Z
dc.date.available2016-11-15T14:32:02Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/11250/2421155
dc.description.abstractThis study seeks to demonstrate the most important functions of vote advice applications (VAA).VAAs has grown to be a popular and widely used feature in political election campaigns. The subject of VAA’s is not widely studied in Norway, and the literature and previous research is largely mid-European. VAAs in Norway are constructed and provided by the news media, and this study seeks to see if the media’s view of VAAs functions is in accordance to the user’s perceptions. In this study, both quantitative and qualitative research (known as “triangulation”) has been used. By using quantitative method we get to study both the usage and the users’ perception of the VAAs influence on vote intention. The qualitative method is applied by using interviews with persons who have played a central part in the constructing of VAAs, as well as focus group interviews which gave us a deeper insight into the functions of VAAs from the users’ perspective. The focus groups consists of two groups with different characteristics, one included political interested informants, while the other group only had political uninterested informants. This makes for a comparison both between the political interested and not interested users, and between media and the users as a whole. The findings suggest that VAAs capture a wide audience, but that some groups use them more than others. The most important functions of these tools are information and entertaining, but the political interested group and those without such an interest perceive VAAs quite differently. Confirming prior believes and attitudes also seems to be an important element of the VAAs. The study argues that VAAs are a tool that are both informative and entertaining, and therefore a form of “infotainment”. The increased usage and subjective perception of VAAs influence on vote choice suggests that VAA has become more important from 2009 to 2013. Today it therefore seems likely that we will see VAAs as an continued element in the political campaigns in the future. Keywords: Vote advice applications, information, political entertainment, infotainmentnb_NO
dc.language.isonobnb_NO
dc.subjectvote advice applicationsnb_NO
dc.subjectpolitical entertainmentnb_NO
dc.subjectinfotainmentnb_NO
dc.titleValgomater : informasjon eller underholdning? : en kvalitativ og kvantitativ studie av valgomatenes funksjonernb_NO
dc.typeMaster thesisnb_NO
dc.subject.nsiVDP::Social science: 200nb_NO


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