|dc.description.abstract||The Norwegian industry context can compare to a scale, where the local and global are like two extreme points, while the concepts perceived as contingent dualistic. Economic development is essential for creating attractiveness, and this correlates with good infrastructure and skilled actors. Each place has its distinctive character, and must reveal this in competition with other locations. In this thesis, I will use Averøy to show examples related to this. Averøy is a municipality in Møre and Romsdal county in the northernmost part of Western Norway, and is best known for the Atlantic Ocean Road. This thesis linking Norwegian industry context and place theory with empirical data from six informants from office and business. This, to answer how local changes in business affects people and vice versa, with a basis of infrastructure. Besides, the thesis focusing to announce the attractive factors that underlie on Averøy. The analysis divides into six parts. The first part deals with the industry context on Averøy. Furthermore, then analysis identifies the shift from government to governance. Henceforth, the analysis shows the local attractiveness on Averøy, followed by perspectives around current challenges. Then the analysis draws into tourism. Finally, the development potential on Averøy arrives.
The main findings show that the biggest changes coming forward in development between the public, private actors and citizens at Averøy. Averøy is a municipality with diversified businesses, and is with this, as well as a good geographical position, favorable for positive development. Infrastructure, geographic proximity, space and social capital are essential factors for attractiveness for local business development. Good cooperation between actors in Averøy is a major factor for development, where the municipality in greater extent can improve collaboration. The tourism is also experiencing a new global trend, which can be challenging for Averøy. Location, politics, industry and people is stuck together in a development perspective. It turns out that it is also important to focus on different discourses, values, powers,
dialogues and narration as indulgent, mainly for the relationship between actors on Averøy.||nb_NO