Browsing NTNU Open by Author "Shaikh, Aijaz Ahmed"

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    • Mobile banking services adoption in Pakistan: are there gender differences? 

      Glavee-Geo, Richard; Shaikh, Aijaz Ahmed; Karjaluoto, Heikki (Journal article; Peer reviewed, 2017)
      Purpose The purpose of this paper is to provide a comprehensive insight into the deciding factors affecting an individual’s intention to adopt mobile banking (m-banking) services in Pakistan. Design/methodology/approach A ...

    • Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence 

      Shaikh, Aijaz Ahmed; Glavee-Geo, Richard; Tudor, Adina-Gabriela; Chen, Zheng; Karjaluoto, Heikki (Chapter, 2018)
      Social media has become a new way of life that allows for real-time interaction among businesses (B2B) and consumers (P2P/C2C) as well as between business firms and consumers (B2C). Customers are increasingly accessing and ...