Browsing NTNU Open by Author "Pasquine, Mark Vincent"
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The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products
Pasquine, Mark Vincent; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I. Gusti (Chapter, 2023)Consumer interest is driving growth in the use of greener products, such as those using recycled materials. However, several outstanding questions remain regarding purchase intentions for green products. One current debate ... -
The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway
Glavee-Geo, Richard; Ahmed, Sardar Wasi Uddin al; Tippett, Arron Wilde; Grimstad, Siv Marina Flø; Pasquine, Mark Vincent (Chapter, 2023)Value chain collaboration and volunteering by non-governmental organisations (NGOs) are success factors that enhance fishing gear recycling. Using multiple cases of NGOs from the Norwegian value chain of recycled plastic ... -
SME Internationalization: The Influence of Development Agency Support
Dragsnes, Amanda; Sørheller, Isabell (Master thesis, 2024)SMBer representerer en betydelig del av den globale økonomien, både som drivere av innovasjon, sysselsetting og økonomisk vekst – dette til tross for at de står ovenfor flere ressursbegrensninger i forhold til større ... -
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
Pasquine, Mark Vincent; Moen, Øystein; Glavee-Geo, Richard (Peer reviewed; Journal article, 2022)This paper examines how consumer quality perceptions and purchase intentions are influenced by country of origin level, specifically for an unfamiliar region of origin (ROO) and by parent country familiarity. We conducted ...