Blar i NTNU Open på forfatter "Moen, Øystein"
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Antecedent and outcomes of innovation-based growth strategies for exporting SMEs
Azari, Mohammad Javadinia; Madsen, Tage Koed; Moen, Øystein (Journal article; Peer reviewed, 2017)Purpose The purpose of this paper is to investigate the antecedent and outcomes of different types of innovation as complementary growth strategies, which may enable exporting small- to medium-sized enterprises (SMEs) to ... -
Business models in the maritime industry - A study of how Norwegian maritime actors apply and innovate their business models
Fiksdahl, Mathilde; Wamstad, Marte Green (Master thesis, 2016)An IBM survey from 2006 revealed that firms focusing on business model innovation exceeded their competitors in operating margin by five percent. The relevance of business model innovation can be regarded as interesting ... -
Critical success factors for offshore field development projects - A study of contracts on the Norwegian Continental Shelf awarded to South Korean yards
Holthe, Andre Bertil Kristian (Master thesis, 2017)This study examines Norwegian oil companies offshoring EPC-contracts on the Norwegian Continental Shelf to South Korean yards. Delays and cost overruns have stirred a public debate about this offshoring practice, yet ... -
Eco labelling from the consumer perspective: A case study of indoor paint products
Jørgensen, Rikke Bramming; Moen, Øystein (Peer reviewed; Journal article, 2015)The use of eco oriented labels on indoor paints in European countries is focused. Based on a technical assessment and information from label organizations, the results show that the consumer should be sceptical to public ... -
Energieffektivisering i bygg - Kompetanse som konkurransefortrinn for tverrfaglige RI-bedrifter
Irgens, Cecilie (Master thesis, 2011)Formålet med denne masteroppgaven er å undersøke hvordan tverrfaglige RI-bedrifter i Norge kan få konkurransefortrinn i 2020 ved å inneha kompetanse innen energieffektivisering. Energieffektivisering er tiltak som fører ... -
European SMEs and the Born Global Concept
Moen, Øystein; Rialp, Alex (Chapter, 2019)This chapter identifies some of the most relevant and important empirical studies focusing on European Born Global firms and presents the key results from the studies with regard to characteristics, marketing strategies ... -
Examining the importance of social media and other emerging ICTs in far distance internationalization: The case of a Western exporter entering China
Moen, Øystein; Rialp Criado, Alejandro; Rialp, Josep (Chapter, 2020)We focus on the importance of digital social media for a European B2B firm entering the Chinese market. Our case company has achieved rapid international growth, including within the Chinese market. We find that social ... -
Exploring Informal and Formal Learning Activities as Enablers of Learning-by-Exporting in Small and Medium Sized Firms
Moen, Øystein; Benum, Julie Dahl; Gjærum, Ingeborg (Chapter, 2017)Innovation and internationalization are important sources of growth for small and medium sized enterprises (SMEs). However, as SMEs often experience resource constraints, these companies may face difficulties when seeking ... -
Exploring the relationship between competition and innovation in Norwegian SMEs
Moen, Øystein; Tvedten, Tord; Wold, Andreas (Journal article; Peer reviewed, 2018)This paper explores the relationship between innovation and competition in 380 Norwegian SMEs. In contrast to a large portion of the empiric literature, we utilized the managers’ perception of their firm’s innovation ... -
From Blockchain Utopia to Commercial Success - A study on how blockchain-based home-sharing startups can succeed in the sharing economy
Nyrønning, Marianne Åldstedt; Boge, Vilde Marie Barikmo (Master thesis, 2018)In this master thesis, we investigate how blockchain-based home-sharing startups can succeed in the sharing economy. We approach our problem statement by developing a set of research questions, in which we aim to answer ... -
Home (not so) sweet home: Domestic political uncertainty driving early internationalization in the Spanish renewable energy context
Rialp-Criado, Alex; Manesh, Seyed Meysam Zolfaghari Ejlal; Moen, Øystein (Journal article; Peer reviewed, 2019)Purpose This paper aims to elaborate on the crucial effects that a seemingly detrimental policy change in Spain has had on the international entrepreneurial activities of domestic renewable energy (RE) firms. Design/me ... -
International Before Commercial: Investigating the Pre-Commercial Phase of International New Ventures
Løvdal, Nicolai Solberg; Moen, Øystein (Journal article; Peer reviewed, 2013)In this study we focus newly established companies within the wave and tidal energy industry. Companies in this industry have not yet reached the phase of commercial production and sales. Our study investigates presents ... -
Investigating the international expansion of high growth power providers in emerging markets: motives, management and entry modes
Weaver, Tyson John; Moen, Øystein; Landstad, Kari Ståledotter; Standeren, Marthe Iversøn (Journal article, 2014)This paper explores motivations for pursuing internationalisation as a strategy in emerging markets. We track the internationalisation paths of six international power producers that are active in developed and emerging ... -
INVs' Choice of Entry Mode in Emerging Markets
Sharma, Jyoti (Master thesis, 2011)The rapid growth and development of emerging markets have made them noteworthy actors in today s globalized world. These markets are no longer restricted to resourceful MNCs. The potential these markets represent has also ... -
Know Thyself: Decreasing the resource gap deriving from partnerships
Jørum, Mattias Røstad (Master thesis, 2021)A partnership is one of several different entry strategies into a foreign market. For many firms, partnerships can provide local knowledge and access to an established network. However, these partnerships might cause the ... -
Management of Best Practices in Multinational Companies: A comparative case study concerning implementation of operations best practices in two subsidiaries of the Jotun Group
Aa, Ole André; Anthonsen, Henning Sirevaag (Master thesis, 2011)As the modern business world has entered a state of what has been called a hurricane of globalization , the incentives for manufacturing companies to enhance their competitiveness are higher than ever. Many multinational ... -
Managerial assessments of export performance: What do they reflect?
Madsen, Tage Koed; Moen, Øystein (Journal article; Peer reviewed, 2017)Export performance is often measured by managers’ subjective assessments, but little is known about what such assessments reflect. This article addresses this gap in the literature by analyzing the association between ... -
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies
Bjørgum, Øyvind (Doctoral thesis at NTNU;2016:142, Doctoral thesis, 2016)Summary of the thesis: This thesis addresses new technology firms in a complex emerging industry. New firms are typically important participants in emerging industries because of their introduction of new innovative ... -
New ventures in an emerging industry: access to and use of international resources
Bjørgum, Øyvind; Moen, Øystein; Madsen, Tage Koed (Journal article; Peer reviewed, 2013)This paper addresses the international activities of young companies in the emerging marine energy industry. Our study is constructed based on interviews with eight companies combined with scientific reports and publications. ... -
Online consumers reviews: examining the moderating effects of product type and product popularity on the review impact on sales
Moen, Øystein; Havro, Lars Jaako; Bjering, Einar (Journal article; Peer reviewed, 2017)This paper aims to study the role product category plays as a moderating factor in online reviews, by introducing a novel method for product category classification using natural language processing (NLP). The study includes ...