Browsing NTNU Open by Author "Marks, Jessica"

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Lost in Translation? Multiple Discursive Strategies and the Interpretation of Sustainability in the Norwegian Salmon Farming Industry

Aarset, Bernt; Carson, Siri Granum; Wiig, Heidi; Måren, Inger Elisabeth; Marks, Jessica (Peer reviewed; Journal article, 2020)

The term ‘sustainability’ is vague and open to interpretation. In this paper we analyze how firms use the term in an effort to make the concept their own, and how it becomes a premise for further decisions, by applying a ...