Browsing NTNU Open by Author "Fosse, Lisa Hovland"

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...so it's time to treat yourself for the greater cause - En tekstanalyse av den diskursive kategorien samfunnsansvar og hvordan den fremstilles i reklamekampanjer

Fosse, Lisa Hovland (Master thesis, 2017)

The purpose of this paper is to clarify how corporate social responsibility (CSR) is communicated and typified in advertisements. The main focus is concentrated around the advertisement means and argumentation containing ...