Browsing NTNU Open by Author "Esbjerg, Lars"
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Weaving a strategy for a base-of-the-pyramid market: The case of Grundfos LIFELINK
Andersen, Poul Houman; Esbjerg, Lars (Peer reviewed; Journal article, 2020)This paper explores the development of strategies by multinational corporations (MNCs) for serving markets at the base of the economic pyramid (BoP). MNCs play an important role in meeting the Sustainable Development ...