Browsing NTNU Open by Author "Breivik, Helene Kvalsvik"

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Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market

Lynghjem, Annette; Breivik, Helene Kvalsvik (HiÅ Rapport; 2015/03, Research report, 2015)

The Spanish seafood market is one of the most attractive markets in Europe, having the second highest per capita expenditure on seafood. The Norwegian market share in the Spanish market for salted cod has, however, decreased ...
Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market

Lynghjem, Annette; Breivik, Helene Kvalsvik (Master thesis, 2015)

The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ...